Avoid hard-to-read fonts, overly complex messaging, and poor color contrast. Size your text appropriately for viewing distance—if people can't read it quickly, they won't. Keep layouts clean and focus on one primary message. Always consider how your sign will look from the distance customers will see it.
Most areas require permits before sign installation. Local zoning laws dictate size, height, placement, and lighting restrictions. The permit process typically involves submitting design plans and can take 2-6 weeks. Check with your local planning department early to avoid costly redesigns and ensure compliance.
Focus on high-traffic areas with clear sight lines. Consider viewing angles, potential obstructions, and distance from roads. Analyze both foot traffic and vehicle patterns. Factor in building codes, property setbacks, and sun exposure throughout the day for optimal visibility and longevity.
Consistent signage builds brand recognition and customer trust. It serves as 24/7 advertising that reinforces your business identity through logos, colors, and messaging. Professional signage differentiates you from competitors and often provides customers' first impression of your business, making it crucial for credibility and attracting your target audience.